Untraditional Media

Surprisingly one area of concern for web site owners continues to be failing to own their own domain names. I see it every day. It is one of the most clear signs you can have that your web host/designer is up to no good. Your name or company name should ALWAYS be the Registrant on […]

[Read more →]

In an article on TCPalm.com today that we highlighted on OHI, Susan Nefzger warned local Real Estate people to watch out for “Internet scams that guarantee Page 1 ranking or offers that sound too good to be true like Page 1 ranking in 24 hours”. And the key word there is “guarantee”, because while no […]

[Read more →]

That’s the one question we get asked the most. People buy and sell emailings and software and optimizers and books and it’s not dissimilar really to the Diet industry. There’s always a fad, there’s always the promise of a magic pill. The reality is you have to eat less, eat better, and exercise more and […]

[Read more →]

One of your main responsibilities when you are working with local and/or niche content is to protect your community and the perception of it online. It’s astounding how often the one voice with an ax to grind is at the top of a Google search. Today, there was just such a situation regarding our community […]

[Read more →]

It is the phrase that is implied in every marketing message whether it’s the truth or a deception. It’s the one component of your Internet presence you have to establish. A brand you can trust. That’s the basis for every transaction you make both as a consumer and the seller.
How can you craft that relationship […]

[Read more →]

Having a visually attractive and aesthically pleasing site is important, but it has to be balanced and integrated with functionality and performance. Flash animations, lots of images, cool navigation tools all can be beautiful art, but they’re not for everyone or everything.

[Read more →]

Okay, you’ve got dynamic TITLE tags that are driven by your page content and keywords in your TITLEs, but you’re not rising up in the search engines as quickly as you want or as high as you need to…what else can you do?

[Read more →]

One of the reasons that having a self-publishing web site is so important, is that regular new content on your site is crucial to developing both traffic and good search engine rankings. If you’re working with a designer who charges you to make changes to your site, adding new content becomes a cost, which makes […]

[Read more →]