Once you’ve got your new site up and running, there are a few things you should do to let the search engines know you’re out there. Here’s a few tips of ways you can let the search engines know where you are, what your contents all about, and track whether or not it’s working.
Does More Traffic Mean More Money?
August 12, 2008 By
One of the most important factors in having a cost-effective web site is constructing a formula for acquiring new users that generates revenue instead of costing money. While paying a cost-per-click for new users might sound like a good idea, it depends on whether or not what you pay is outweighed by how much revenue [...]
Target Your Customers With Quality Content
August 7, 2008 By
The days of the static brochure web site have come and gone. It’s not what most business owners want to hear, but you can’t just write a check, and get a beautiful web site and have that be enough anymore. To target your customers online, you have to provide compelling content that reaches out to [...]
How Search Engines Work
July 22, 2008 By
There are a million different ways a million different search engines rank and rate pages in their search results, but their are also some universally true axioms about how search engines work and how you can code your pages to be found more reliably and more often.
Picking SEO Friendly WordPress Themes
July 21, 2008 By
One way even the most novice web site publisher can improve their search engine position is by using a theme or template for your Blog that will optimize your content for the search engines, and has been designed to be excellent at it!
WHOIS: Make Sure You Own Your Domain Name
December 7, 2007 By
Surprisingly one area of concern for web site owners continues to be failing to own their own domain names. I see it every day. It is one of the most clear signs you can have that your web host/designer is up to no good. Your name or company name should ALWAYS be the Registrant on [...]
How Do We Get Users To Our Web Site?
November 7, 2007 By
That’s the one question we get asked the most. People buy and sell emailings and software and optimizers and books and it’s not dissimilar really to the Diet industry. There’s always a fad, there’s always the promise of a magic pill. The reality is you have to eat less, eat better, and exercise more and [...]
Protect Your Community Online
November 5, 2007 By
One of your main responsibilities when you are working with local and/or niche content is to protect your community and the perception of it online. It’s astounding how often the one voice with an ax to grind is at the top of a Google search. Today, there was just such a situation regarding our community [...]
A Brand You Can Trust
November 5, 2007 By
It is the phrase that is implied in every marketing message whether it’s the truth or a deception. It’s the one component of your Internet presence you have to establish. A brand you can trust. That’s the basis for every transaction you make both as a consumer and the seller. How can you craft that [...]
Flash (Ah-Ah) Not For Every One Of Us
November 5, 2007 By
Having a visually attractive and aesthically pleasing site is important, but it has to be balanced and integrated with functionality and performance. Flash animations, lots of images, cool navigation tools all can be beautiful art, but they’re not for everyone or everything.