Untraditional Media

One of the single most important factors in your presence on search engine results is the content and keyword relevance of the page title. Many blog templates and web designers under utilize this tag, so it’s important to look at your page titles throughout your Blog or site and make sure you’re taking advantage of the […]

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One of the great things about creating niche content web sites is that you begin to create your own network of affiliated sites, that can power each other in terms of traffic, search engine spiders, and page rank.

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A lot of people ask me about niche and vertical markets and what that means. I always advise people to focus their content on their area of expertise, no matter what that is. Everyone is an expert in something, even if you don’t think so.

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Everyone needs to have a blog or a basic web site. No matter who you are or what you do, people who meet you and may hire you or do business with you or want to have dinner with you are going to type your name into Google. You can control what they find. Here’s […]

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Over the last day or two, Google has exported an updated PageRank to Google toolbars, causing an outcry in part because industry wide there has been a notable “market correction” with tons of big PageRank sites getting knocked down considerably, e.g. YouTube is a PR3 this morning they were previously PR8.
And the question on many […]

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One of the local business directories here in our area is perpetuating the myth of “hits” and using it as a metric to validate charging money for advertising. Verbatim: “receiving 400,000 hits per month hits per month with some 120,000 unique users.” And here’s why that’s funny.

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There is a great piece on Clickz.com this morning reiterating one of our core values, to wit: Niche and local content is the path to success. “However, new local search sites that take a regional or vertical approach are finding success in competing with their larger counterparts. Increasingly, these smaller local sites are competing with […]

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One of the premises we started with on NYFS years ago and we’ve stuck with through all of our sites and web communities, is keeping the focus on quality content and quality links. That one factor is probably the single most important reason our sponsors reach the top slots in the search engines.

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