Untraditional Media

This promises to be the busiest time digital advertising has seen yet. What we can do to ensure we all profit from this industry boom. Part one of two.

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Q&A with Enquisite’s Richard Zwickey on how search analytics can complement a traditional Web analytics tool.

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A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies.

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Are you educating less-than-savvy mobile users on how to participate in your mobile conversation?

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Behavioral profiling in the U.K. doesn’t present a language barrier. But how would we translate Japanese profile information to integrate with U.S. databases? Or German or Argentinean?

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The value of any SEO effort lies in the keywords you choose. It’s really that simple — you can’t overestimate the importance of strong keyword research. …

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Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing? …

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Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys. …

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