Functional Business Website: What Are the 3 Essential Features?

Man talking to woman about business website

A good website is more than just its visual appeal. It should serve the purpose for which it was developed. Among them is to provide the relevant information as required by users visiting the website. The website must also be accessible through a majority of browsers. Otherwise, it may limit your number of visitors and your chances of attaining higher sales.

User requirements

These may be divided into two: what a business requires and what the clients expect. A company looking to acquire a new website may consider working with one of the web design and development companies in Mountain Home, such as Recital Digital Solutions, to ensure that their website meets both conditions. From the company’s side, they should be able to establish complete oversight and administration over the website. This means the ability to not only post information on the website but also edit and delete it. They should also be able to monitor the activities of the website such as the number of sales completed in real time and the number of users that visit the website each day. From the clients’ point of view, they expect the website to contain the information that they are looking for relating to the products or services offered by the business owning the website. The clients also expect the website to be easy to use and understand in addition to being visually appealing to the eye.

Browser stability

A functional website is one that can be accessed over as many browsers as possible. It is usually infuriating when one clicks on a website link on the search engine results only to get an error message with a prompt, advising you to switch to a different browser. Usually, unless you must only visit that website, you are likely to try out other websites that you think will open on your favorite browser. At that point, in the event that you want to order a product online, one business will have lost a potential client, whereas the other will have gained. It is essential for businesses to think about the browser stability of their websites from the clients’ viewpoint to appreciate the importance of making their websites compatible with a majority, if not all, of the available browsers.

Mobile versions

Man looking at his laptop while holding his phone

In the past, all websites were only accessible from a desktop. That was because mobile phones were not yet developed to the point of accessing the Internet. However, with time, mobile phones have undergone rapid development to the point that they may be considered to be handheld computers. As such, a majority of people have now reverted to browsing over their phones, especially smartphones in comparison to browsing on their laptops or going to a cyber café. Therefore, it has become essential for businesses to ensure that their websites are accessible through phones. This is often achieved by creating a mobile version of a website.

A website requires proper research, design, and development to achieve its intended purpose. Businesses are encouraged to seek professional web design services to acquire fully functional websites.