How Important Is Your Brand’s Reputation?

Businessmen checking their online reviews

Almost every day, someone gets exposed or called out on social media. It may be a veteran actor or a social media influencer who had done some questionable things in the past. The callout may be done by anyone—artists, reporters or even an average person. Even companies can be called out for something that doesn’t sit well with customers.

Yet, most of them survive despite their mistakes. Does this mean reputation means nothing now?

Ratings Call Customers

If you look at it closely, callouts can be in the form of that negative review you received during a particularly busy dinner service. The one-star review often comes with a few choice words, aiming to inflict as much damage to your reputation as possible. However, in a sea of reviews, that one bad experience has a diluted impact.

The same can be said about callout culture. The more good your SEO marketing team in Utah highlights on your website and high-ranking pages, the harder it is for you to get buried by a negative review. That is, of course, if you’re dealing with an isolated case. If the problem persists and several people are saying the same thing, you’ll want to address their concern to improve your service.

Repeat Customers Test Limits

Angry customer shouting over the phoneCustomers may say they are a one-and-done supporter, which means one mistake will have them switching to your competitor, but this isn’t to say they won’t conduct business with you ever again. They may want to test the waters a second time just to see if you’ve improved. And if your tainted reputation persists, it will affirm their decision to call you out. When they see a positive change, however, you may get them back as customers.

Brand reputation matters in this sense because you can turn things around even if you started from the bottom. This leaves room for improvement that you’d otherwise not have worked on if the perception of customers didn’t affect you in any way.

Apologies Make a Difference

You develop a reputation for anything you do. You may have the best desserts in town, or you may offer the best value for money. You may also be known as that one company with rude employees. One way to soften that kind of reputation is by owning up to your mistakes and apologizing for them. You’ll be received better if customers know you’ve acknowledged your shortcomings and you’re willing to improve your practices.

Companies Aren’t Born Equal

Your competitor might be a bigger company with plenty of money to spare for improved services or premium packaging, even if the quality of the product itself is comparable to yours. They have an edge because they provide customers with a good experience. Does this mean you’ll have to live in their shadow forever?

Working on your brand’s reputation to surpass your competitor means you’ll eventually take the lead instead of remaining a follower. If your reputation didn’t matter, it would be like anything you do won’t make a difference at all, and that’s just not the case. Work hard on improving your services and customers will see you deserve their business.

Giving up is the easiest thing to do, but it’s also what makes your business a failure. Whatever brand reputation you have right now, seek to improve it if you want to get ahead.