Any online business that has a website has only one goal in mind: to appear on the search results of Google. It means when their prospects type specific keywords, their pages should appear on the list. It doesn’t guarantee a sale, but it’s a big step closer to achieving that.
Ranking in Google is more complicated than adding keywords strategically, however. For example, Google relies on a score based on many factors. The higher the number is, the more likely the page appears at the beginning of the search results.
These factors include linking, and the changes in Moz’s Domain Authority will impact that. It also highlights the need for reliable SEO services in Melbourne more than ever.
What Is Domain Authority?
Domain Authority is not a website. It is a relative search engine ranking score. It analyses the number and the quality of the links and then provides the site with a predictive Google score. The basis is the domain, not the actual webpage.
In the previous model, the algorithm it used was linear. The upgraded version will use a more neural network. To understand this, consider the concept of predictive or machine learning.
Machine learning is a principle that recognises a program’s or a machine’s ability to learn based on repeated exposure to an activity or experience. Take, for example, a computer that wants to play chess.
In the beginning, the program will make many mistakes; but the more it plays the game, the more it learns from these errors. Over time, they get better and become as competitive as humans.
The better Domain Authority version will work similarly to that. It will look into the domains and subdomains that are not ranking. The more it does this, the more it becomes better or, to be more specific, accurate in knowing the domain’s possible Google ranking.
What Is the Effect of the Upgraded Version?
To be clear, Moz is not Google and its Domain Authority doesn’t have any impact on the actual ranking the page or the domain will have on the search engine.
But Google is more black and white. In other words, if the website doesn’t meet its standards, it can kick the pages out—and for a long time. To avoid penalties, it’s best to consider using Domain Authority.
Think of it as a tool where website administrators can test their work and adjust accordingly, depending on the results. It significantly reduces the risks of not ranking at all in Google.
Moz, though, strongly encourages using it with “relative scoring” in mind. In other words, one should learn to compare one’s result with that of its competitors. It also revealed there might be a drop of about 7% in the previous score, which usually happens when there are significant changes to the algorithm.
Domain Authority is not a perfect tool when it comes to doing SEO—none is. This is because the field is dynamic. What’s essential is to make the most of its strengths and then use it to make better decisions about SEO.